ALLY FINANCIAL MEDIA EVENT

Cultivating a Multicultural Brand Community through Panel Discussions and Performances

Ally Bank embarked on an ambitious journey to connect with a multicultural audience through an engaging blend of education and entertainment. POPLIFE was entrusted with the mission to bring this vision to life, tasked with orchestrating an event that would marry insightful panel discussions with electrifying live performances, all while capturing the essence of diversity and inclusion.

A large audience gathered at the outdoor stage of the Ally Financial Media Event, listening to a speaker.

DESIGNING AN INNOVATIVE STAGE AND SPACE

Our canvas was a three-day event that demanded a careful curation of both content and atmosphere. We delved into designing a stage that would not only accommodate the diverse lineup of speakers and performers but also reflect the event's inclusive ethos. From DJ Khaled to Shyne Barrow, the stage welcomed a spectrum of voices, each adding depth and dimension to the conversation.

DJ Khaled speaking on stage at the Ally Financial Media Event, with Ally branding in the background.

Ian Dunlap, a speaker at the Ally Financial Media Event, engaging with the audience.

CURATED PANELS AND PERFORMANCES

Curated Panel Discussions: A series of thoughtfully selected panels that provided insightful dialogues on multiculturalism, engaging attendees in a deeper understanding of diverse perspectives.

Live Performances: Electrifying sets by celebrity guests and artists, including the likes of DJ Khaled, infused the event with energy and excitement, creating moments of unforgettable entertainment.

EXPERIENCE DESIGN AND BRAND IMMERSION

Acrylic Showcase and Photo Booth: A custom-designed acrylic case and an interactive photo booth, offering attendees a unique blend of art and technology.

Personalized Art Decals and Stage Design: The venue was transformed with personalized art decals and carefully designed stage furniture, creating a visually cohesive and branded environment.

Technology Meets Art: CRT TV displays dotted around the space showcased NFT content, blending the digital with the physical in a showcase of modern artistry.

Audience enjoying a nighttime performance at the Ally Financial Media Event.

Panel discussion featuring Timbaland at the Ally Financial Media Event.

Group photo with DJ Khaled and other event participants at the Ally Financial Media Event.

The "EARN YOUR MASTERS" event by Ally became a beacon of multicultural dialogue and entertainment. We ensured every detail was polished, every voice heard, and every performance seamlessly integrated into the fabric of the event. The fusion of panel discussions with live performances struck a chord with attendees, fostering a space of learning, enjoyment, and cultural celebration.

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