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IPANEMA PRODUCT LAUNCH

Unveiling a New Era of Comfort and Uniqueness with Ipanema Sandals

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In a world where fashion meets comfort at the crossroads of individuality, Ipanema stood at the precipice of launching their latest sandal collection. The goal was ambitious yet clear: to stir excitement and awareness among female fans, celebrating the essence of freedom, comfort, and uniqueness that Ipanema sandals embody.

GLOBAL LAUNCH WITH A MUSICAL ICON

Aligning with the vibrant spirit of Brazil and the universal appeal of music, we forged a partnership with Brazilian sensation Anitta, coinciding with her new album release. This collaboration was not just strategic but symbolic, merging the paths of fashion and music to amplify the message of freedom and self-expression.

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IMMERSIVE PRESS EVENTS IN CULTURAL HUBS

Los Angeles and Madrid Celebrations: We orchestrated two press events set against the backdrop of Los Angeles and Madrid, cities renowned for their cultural vibrancy and fashion-forward populace. These events served as the perfect stages to unveil the new collection, inviting press and influencers to immerse themselves in the world of Ipanema.


Content Creation for Global Reach: Beyond the physical events, we embarked on a comprehensive content creation strategy, utilizing Anitta's widespread appeal and the allure of the new collection to captivate a global audience across social media platforms.

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OVER 7 MILLION MEDIA IMPRESSIONS

The Ipanema sandal launch transcended mere product introduction; it became a declaration of freedom and personal style, touching the hearts of fans worldwide. With over 200 press attendees and a staggering 7+ million impressions, the campaign not only showcased the sandals but also the spirit of Ipanema as a brand synonymous with comfort, style, and individuality. The depletion of 260 sandals and 240 gift bags further attested to the allure and desirability of the collection.


The collaboration with Anitta and the strategic launch events in Los Angeles and Madrid have propelled Ipanema into a new light, generating unparalleled excitement and awareness around the brand's latest collection. This initiative has not only celebrated the unique essence of Ipanema sandals but also solidified their position in the hearts of women globally as a symbol of freedom, comfort, and style. 

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