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Issue 011: David Sinopoli

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The P.O.P. (Portraits of POPLIFE) documents inspiring individuals who push artistic boundaries and strive for excellence in order to advance the communities around them. Uniting a wide range of talented creatives from diverse backgrounds, this editorial series invites them to share their passions and the impact they've had on the realms of hospitality, music, fashion, art, and design. 

2023 marks the 10th anniversary of Miami's beloved III Points festival. To commemorate this milestone, POPLIFE sat down with co-founder, David Sinopoli, at his newest venture, the intimate Jolene Soundroom in downtown Miami, to discuss the past, present, and future of III Points and the city it calls home.

Read below to learn about his decade-long journey and how he balances growth with keeping it real.

David, tell us a little bit about yourself.
How did you end up where you are today?
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My name is David Sinopoli. I am a co-founder of III Points and co-owner of Club Space,

Factory Town, Floyd, and The Ground with my partners Davide and Coloma, as

well as the recently opened Jolene Soundroom in downtown Miami.

I moved to Miami in 2010 and started booking music at a club called Bardot.

Through my work inside of Bardot, I learned a lot about some of the

voids we had in our city for artists living in Miami.

I dabbled in artist management and threw some one-off events

here and there before coming up with the idea to start III Points.

What made you decide to start your own festival?
What is the meaning behind the name “III Points”?

We wanted to start something in Miami that hadn’t been done yet and that would fill a void in our music scene. At that time there wasn’t really a festival for our community that was showcasing Miami to its fullest.

My co-founder and partner, Erica Freshman, also helped guide these ideas into

reality in 2013. We did a lot of brainstorming until we landed on the final product.

Erica has always helped me take some of my big ideas down to earth.

The III Points triangle

logo came from my deep relationship with my father

and our obsession with the formulas behind sacred geometry. He was a brilliant math teacher and I was going through a very emotional time with him as he was passing on.

The logo was fine tuned by cofounder, Erica Freshman, and my best friend and

art director at the time,

Tara Long. She helped me to see the symbolic meaning of the triangle when it’s faced up. Tara is a big inspiration to me and a guiding light in my

life still to this day.

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This year marks the 10th Anniversary of III Points. How has the festival evolved since its inception? How does it feel to reach this monumental moment?

We have grown by the numbers for sure. We started in 2013 with a total of 3,000 attendees, and now in 2023 we will be doing close to 50,000 attendees over the course of two days. Our programming and production has grown in size and scope, now a six-block showcase in the middle of the city, highlighting what Miami is right now.

I would like to think that as we evolved over the 10 years and grew the capacity of the festival that the core intention and magic of the festival is still present inside the grounds. We feel really lucky and fortunate to

be able to get to this point. We have really taken this decade benchmark to reflect on the sacrifice it

has been for our team and my partners to push through each year… it has not been easy.

Shoutout to all my partners Davide, Teper, Coloma, Ross, Sudack, Freshy, Lyl, Shai, Luca and all the

Insomniac core back bone that has helped us get to this point. The team behind this festival is relentless.

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How do you see III Points evolving over the next 10 years?

I just want to keep it real. I don’t want to lose sight of the core reasons we are doing this.

We want to continue to grow this project but in stride with Miami.

What goes into curating a
diverse festival lineup?

 It starts with the sounds that are coming from our city in the given year

we’re curating. We really try to bring in sounds that will complement and

coincide with what’s going on in Miami right now.

I have an amazing team including Shai Ben David, Santiago Vidal aka True Vine,

my partners Teper and Davide, and Alexis Sosa aka Sister System, that help me

curate the lineup, with some added help from Laura Kirkpatrick aka LXO, and

Caterina Haddad on some of the key elements and sounds on this year's lineup.


For the first time ever, we’re also collaborating with POPLIFE on the Grand Central Stage

and Miami Community Radio on their stage, as well as some crossover curation with Richie Hawtin on the Friday of Sequence and The Martinez Brothers on the Saturday of Isotropic.

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How do you measure the success of the festival?

Success at the festival really comes down to the experience that it is for the people that are attending. We pride ourselves on delivering something unique inside of the city footprint we have, and inside and out of Mana.

We try to focus on making the production as close to flawless as possible. We have the responsibility of trying to deliver a transcendent, safe, comfortable and fun experience to the people that come to III Points and

we take it super seriously.

Oh, and try very hard to not lose

money in the process. This is the key

to continuing on with this project.

It is not easy.

What makes Miami so special as the home for III Points?

Miami is at the core of everything we do at III Points; it literally touches every aspect of the festival. We are so lucky to be alive and creating in Miami right now. It's a super special time and I think we will look back on these years as a foundation and testament to what the future holds for the art and music scene here.

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Who are some of your
biggest musical influences?

I have a lot of musical inspirations, and they are constantly updating.

My classics are Andre 300, LCD Soundsystem, Wu-Tang Clan,

The Doors, Frank Ocean, Jamie xx, Massive Attack,

Nicolás Jaar, Pac, James Blake,

Aphex Twin, Portishead.

Some of the newer artists include Arca, Baba Stiltz, Keinemusik,

Joy Orbison, Donzii, King Krule, Rosalía, Yves Tumor, Whitesquare & Moscoman, Johnny from Space, Danny Daze, Nick León, Coffintexts, INVT, and the whole squad coming up from Miami.

I'm blanking on a bunch more but that can be blamed on the weed.

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What is a significant memory you have with POPLIFE?
Has POPLIFE influenced your life in any way?

When I was visiting Miami from the years of 2006 to 2010, I came to a lot of the parties and shows that POPLIFE was putting on. I would travel to see

the bands they were bringing to Miami.

When I moved here in 2010 and started programming music at Bardot, Grand Central and POPLIFE were

the cornerstones of the scene. They were one of the major forces at the time that were really putting on for the live-music scene and for local musicians. Most of the work that I’ve dedicated my life to was inspired by the work that Aramis Lorie, Jake Jefferson, and the whole POPLIFE crew paved the way for.

Without POPLIFE,  there is no III Points… straight up.

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